Challenge: manage to draw attention to Stiftung Artenschutz - a Species Conservation Foundation - their work and the extinction of up to 25 species a day. And of course: do it in the most cost-efficient way. Solution: Everyone knows the Youtube message "this content is not available anymore." We make use of this annoying message by pretending to show funny or bizarre animal videos. But all the users get to see is a video showing our custom error mesaage "This species is no longer available due to human greed for profit." and a call for donations.
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