CV

 

profile

Hands-on Art Director with a proven track record in brand, marketing, creative campaign development and multi channel implementation.
Passionate team player with a unique combination of a creative and business-oriented mindset. Experienced in interdisciplinary creative campaign development/elaboration and taking over responsibility for its execution at high standards.
Familiar in international teams of companies as well as agencies and knowledge in recruiting and developing art directors and junior employees.

career history

BOBBY & CARL, Dusseldorf

2017 – 2020
Creative Director

BOBBY&CARL is the response to a world that is spinning faster and faster. That is becoming more and more digital. Where, for a company like thyssenkrupp, traditional communication methods no longer get the job done. And new concepts for the future are in demand. To be specific: BOBBY&CARL is a joint venture between thyssenkrupp and the agency group thjnk, combining the communication needs of a large multinational with the communication expertise of every type.

• Responsible for any creative output of the agency
• Supervising & supporting the Corporate Design & Brand Team
 

TBWA, Dusseldorf 

2017
Creative Director

THJNK, Dusseldorf

2013 – 2017
Senior Art Director

thjnk, formerly kempertrautmann, is one of the most awarded creative agencies in Germany.
Here I am responsible for the creative direction of B2C and B2B communication development and execution for DER (travel industry), Viega (hidden champion, global leader in plumbing, heating and pipe joining system solutions), Minto (local fashion shopping centre) and further clients.

Areas of responsibility and achievements:

• Introduction of a new corporate design and employer brand concept for Viega
• Establishment and successful implementation of new CI and communication platform for DER (which had proved to be highly effective)
• Development and support of integrated campaigns as well as social media initiatives from concept to final result for several clients
• Positioning of new product launches within competitive environments, development of campaign
strategies and their execution from TV commercials and photo shootings to POS campaigns
• Creative direction and coordination of the graphics team and external suppliers
• Successfully pitched for New Business (Viega, Minto, Dextro Energy, Intimissimi, Veltins)
• Creation of award winning ideas to push the agencies reputation (currently in production)
• Reporting to the Creative Director for Viega jobs and to the Managing Partner for all other jobs

McCANN, Dusseldorf

2012 – 2013
Senior Art Director

McCann is one of the leading international advertising networks. Responsibility for creative output and care for a number of national and international clients such as Nespresso, AB-InBev (Beverages) and partly L’oréal in direct collaboration with the Management Supervisor and directly reporting to the CCO Germany.

MEXX International B.V., Amsterdam

2010 – 2012
Group Head Art,
Marketing Department, Global Head Office

Mexx is an international fashion retailer with core markets in central Europe, Russia/eastern Europe, Asia and Canada. Responsible for design and implementation of new brand strategy in a turnaround mission, new company CI, co-development and execution of new campaign. Creative support of establishment of multi channel communication and alignment of pertinent departments as well as external license partners.

Areas of responsibility and achievements:

• Design and implementation of new CI
• Execution of media strategy
• Execution of new multi channel communication strategy
Traffic increase during campaign: 11-22%, sales performance of campaign styles: plus 30%
• Development and execution of ATL and BTL campaigns for Mexx, its divisions and several licenses such as Fragrances, Bed&Bath, Eyewear, Accessories and Footwear
• Development of integrated online strategy and establishment of new mexx.com presence
• Development of e-shop front-end according to new image strategy
• Development and execution of all seasonal image/film shootings
• Supervision of post-production processes and responsibility for all visual outputs
• Co-design of restructured and aligned licensing portfolio: Sales increase of P&G (Mexx fragrance) from 2010 to 2011: 20%
• Concept and execution of all brand relevant communication tools such as instore promotions, sale campaigns, window promotions, hang tag development, label creation as well as delivering input and content for PR and CRM actions
• Recruitment/development of art directors, DTP team, freelancers and art-interns

ESPRIT

2008 – 2010
Freelance Art Director

Esprit is a global fashion retailer in the retail and wholesale business.
Responsible as a freelance AD for the execution of a new brand and visual strategy.

Areas of responsibility and achievements:

• Translation of new brand strategy into image concepts for all Esprit divisions: Casual, Collection, EDC, de.corp, ESP
• Execution of all seasonal shootings, look definition and responsible for final outputs
• Supervision of the post-production of eShop and look-book shootings

AD AGENCIES

2008 – 2010
Freelance Art Director

Responsible for campaign concept development (ATL, BTL, cross-media, 360°, off/online, …) and/or execution for clients such as: Berentzen, BMW, Citroen, Emirates, Schwarzkopf, Toom, Unilever, Vodafone. Agencies: Brandlounge, DDB, Euro RSCG, G2, Ogilvy, Parasol Island, S&F, TBWA, Y&R. Besides I worked for fashion clients as C.Wirschke, a luxury fashion boutique and Sergeant Pepper, a corporate fashion startup.

TBWA Düsseldorf

2005 – 2008
Senior Art Director

TBWA is one of the leading international advertising networks. Responsibility for creative output and care for a number of national and international clients. Multi channel campaign strategies from TV commercials to point of sale activities. Extensive production, budget and workflow knowledge.

Areas of responsibility & achievements:

• Development of creative communication concepts based on respective brand strategies.
• Launch of Arena, a Pay TV channel, holding the rights of the German soccer league
• Creative concept and campaign development and execution/supervision from TV to print to direct marketing and dealer communication for NISSAN and Medion
• Responsible for global image campaigns for Esprit, incl. screening photographers, models, locations, defining image look & feel in coordination with client and art buying
• Jointly responsible for successful new business acquisitions
• Awarded with national and international awards

TBWAG1, Paris

2004 – 2005
Art Director

TBWAG1 as part of TBWAFrance represents the global Advertising MarCom-partner of Nissan and its premium brand Infinity in an international as well as multi cultural team. Introduction to multi channel communication and unique brand (re-)positioning.

Areas of responsibility & achievements:

• Global repositioning of Nissan car brand as part of an international team
• Implementation of new Nissan CI and communication strategy
• Launch campaign support of several Nissan models to the European market

BBDO, Düsseldorf

2002 – 2004
Junior Art Director

BBDO is one of the most awarded global advertising, marketing and corporate communications companies specialized in both branding and brand consulting. Introduction to several disciplines of advertising, creative solutions and first photo shoots. Working for clients such as DHL, Postbank, Deutsche Post.

Areas of responsibility & achievements:

• Responsible for national print campaigns from concept to execution
• Awarded with junior creative awards


education

Institute Of Design, Dusseldorf 1998 – 2002

Degree: Qualified Communication & Multimedia Designer
Thesis: Launch Ad Campaign for the Roadster Shark SX (fictive brand)


languages

English - fluent
German - native


awards

BestAgency, ADC Germany, Cannes Lions Shortlist, Catch52, Cresta Awards, Eurobest, Golden Drum, Junior ADC, Midsummer Awards, NY Festivals, ZMG, PR Award