https://andi.hinsenkamp.com andi.hinsenkamp Mon, 27 Jul 2026 14:54:13 +0000 https://andi.hinsenkamp.com en https://andi.hinsenkamp.com/Archiv-Andi Mon, 06 Jul 2026 20:31:01 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/Archiv-Andi Brief in. Work out.&nbsp; Campaigns, design &amp; everything in between.&nbsp; https://andi.hinsenkamp.com/MEDION-ERAZER-Is-Your-PC-a-Sissy Tue, 02 Jun 2026 13:03:58 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/MEDION-ERAZER-Is-Your-PC-a-Sissy MEDION ERAZER –&nbsp;THE GAMING PC Is your PC a Sissi? Meist gibt das Game den Takt vor – und der PC kommt irgendwann nicht mehr mit. Zu langsam, zu alt, zu wenig Power für die neuesten Anforderungen. Der MEDION ERAZER dreht das Spiel um. Gemacht fürs Gaming, getunt für Performance und entspannt, wenn andere Rechner längst ins Schwitzen kommen. Gegen seine Ausdauer wirken selbst Endgegner, Elitekämpfer und Monster plötzlich wie Warmduscher. https://andi.hinsenkamp.com/DORMAKABA-Smartest-Door Tue, 02 Jun 2026 13:04:34 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/DORMAKABA-Smartest-Door .image-gallery[gid="2"] iframe { display: block; width: 100%; height: auto; aspect-ratio: 16 / 9; border: 0; background: #000; } DORMAKABA&nbsp; Smartest Door in the World.Der Pitch: Dormakaba – Weltmarktführer für Zutritts- und Sicherheitslösungen – wollte wissen, wie man das smarteste Türsystem der Welt so erzählt, dass es kein Mensch vergisst. Unsere Antwort: Sven Marquardt. Türsteher am Berghain – der härtesten Tür der Welt. Bekannt, gefürchtet, ikonisch. Er wird zum Markenbotschafter. Die Idee: Was, wenn dormakaba eine Tür entwickelt, die nicht nur technisch perfekt ist, sondern echte emotionale Intelligenz besitzt? Eine Tür, die fühlt wie ein Bouncer. Denkt wie eine KI. Marquardt coacht die Technologie. Testet sie. Fordert sie heraus. Und am Ende stellt sich die Frage, die die Kampagne trägt: Lässt die Tür dieselben Leute rein wie er? Nicht auf der Gästeliste? Ab jetzt schon. <img width="864" height="1538" width_o="864" height_o="1538" data-src="https://freight.cargo.site/t/original/i/6564d7f8c3bf44f164bce7f93e80b1529173e9ac8bc87acbea12feabb48e01a4/Unbenannt-11-Kopie.jpg" data-mid="250638174" border="0" src="https://freight.cargo.site/w/864/i/6564d7f8c3bf44f164bce7f93e80b1529173e9ac8bc87acbea12feabb48e01a4/Unbenannt-11-Kopie.jpg" /> <img width="1844" height="1414" width_o="1844" height_o="1414" data-src="https://freight.cargo.site/t/original/i/5d9ab22ca51a5d101dae06f4d7870692f7b570f85008970b3c756e452d193f2a/Unbenannt-19-Kopie.jpg" data-mid="250638182" border="0" src="https://freight.cargo.site/w/1000/i/5d9ab22ca51a5d101dae06f4d7870692f7b570f85008970b3c756e452d193f2a/Unbenannt-19-Kopie.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/7c3e03d97d3a040ce64b5767943397fc87fb28c65c04c7bbc87df46ea397d052/Unbenannt-12-Kopie.jpg" data-mid="250638175" border="0" 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https://andi.hinsenkamp.com/RHEINMETALL-Not-Our-Best-Idea-Yet Für einen Pitch für Rheinmetall entstanden zwei kommunikative Perspektiven, die Innovationskraft, technologischen Anspruch und die Vielschichtigkeit des Unternehmens unterschiedlich zuspitzen. RHEINMETALL01 Not Our Best Idea Yet. Rheinmetall steht für technologische Innovationskraft – von vernetzten Systemen, Digitalisierung und Simulation bis zu Mobilität, Luftverteidigung und Schutztechnologien. Eine lange Liste von Durchbrüchen. Und gleichzeitig ein Anspruch, der stets weitergeht. Idee: Rheinmetall ist stolz auf jede Innovation, jeden Meilenstein, jeden Durchbruch. Aber niemand ruht sich darauf aus. Denn die beste Idee liegt nie hinter uns. Oder, mit dem nötigen Understatement: Not our best idea yet. <img width="1472" height="1038" width_o="1472" height_o="1038" data-src="https://freight.cargo.site/t/original/i/7e048d9b641424737042e01b28e21c4e23b788c583643357f2f592ef10fad23b/q2.jpg" data-mid="250448584" border="0" src="https://freight.cargo.site/w/1000/i/7e048d9b641424737042e01b28e21c4e23b788c583643357f2f592ef10fad23b/q2.jpg" /> <img width="1472" height="1038" width_o="1472" height_o="1038" data-src="https://freight.cargo.site/t/original/i/8e24f25c165909876f7f7e8531dd9d4d37a8fc9fbf3e2273c1a92d9ddd1f1983/q1.jpg" data-mid="250448583" border="0" src="https://freight.cargo.site/w/1000/i/8e24f25c165909876f7f7e8531dd9d4d37a8fc9fbf3e2273c1a92d9ddd1f1983/q1.jpg" /> <img width="1472" height="1038" width_o="1472" height_o="1038" data-src="https://freight.cargo.site/t/original/i/6ce2b7581960317dc342025e7947b23efffc6b42dadf20b3688b3783e52de263/q3.jpg" data-mid="250448585" border="0" src="https://freight.cargo.site/w/1000/i/6ce2b7581960317dc342025e7947b23efffc6b42dadf20b3688b3783e52de263/q3.jpg" /> <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/a38ea797954354f0f30ff4cfd9e4e659c1ce903854ea69085193f35b2a5c9928/Route_NotOurBestIdeaYet_Quer_02-1-Kopie.jpg" data-mid="250448109" border="0" src="https://freight.cargo.site/w/1000/i/a38ea797954354f0f30ff4cfd9e4e659c1ce903854ea69085193f35b2a5c9928/Route_NotOurBestIdeaYet_Quer_02-1-Kopie.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/96e2c955a348ca9e27ec8f0ea4adf2652fa441814942866ee11f5a0c346d4ed7/Route_NotOurBestIdeaYet_Hoch_45.jpg" data-mid="250448097" border="0" src="https://freight.cargo.site/w/1000/i/96e2c955a348ca9e27ec8f0ea4adf2652fa441814942866ee11f5a0c346d4ed7/Route_NotOurBestIdeaYet_Hoch_45.jpg" /> <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/fd9bef5bb159ed701d4b1f829909d9957632636c3ee3b6e1a6395d9f81a4089f/Route_NotOurBestIdeaYet_Quer_02-4-Kopie.jpg" data-mid="250448100" border="0" src="https://freight.cargo.site/w/1000/i/fd9bef5bb159ed701d4b1f829909d9957632636c3ee3b6e1a6395d9f81a4089f/Route_NotOurBestIdeaYet_Quer_02-4-Kopie.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/83b30bda7a709aa834fa308262cfa65a54ab7c8e0c7043c671c5e5d28dd1153d/Route_NotOurBestIdeaYet_Hoch_42.jpg" data-mid="250448095" border="0" src="https://freight.cargo.site/w/1000/i/83b30bda7a709aa834fa308262cfa65a54ab7c8e0c7043c671c5e5d28dd1153d/Route_NotOurBestIdeaYet_Hoch_42.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/90450faa30a98a6c23307973a823ce3729cdd5bcaa68657dbed98a5b8500577f/Route_NotOurBestIdeaYet_Hoch_43.jpg" data-mid="250448096" border="0" src="https://freight.cargo.site/w/1000/i/90450faa30a98a6c23307973a823ce3729cdd5bcaa68657dbed98a5b8500577f/Route_NotOurBestIdeaYet_Hoch_43.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/743d0c41e6f154b2bd69f6c0d54960bc8f3ee87880358af4b0ab8ae8df5339c3/Route_NotOurBestIdeaYet_Hoch_410.jpg" data-mid="250448099" border="0" src="https://freight.cargo.site/w/1000/i/743d0c41e6f154b2bd69f6c0d54960bc8f3ee87880358af4b0ab8ae8df5339c3/Route_NotOurBestIdeaYet_Hoch_410.jpg" /> <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/d7c71d372db28ca9cd2b34806783b354798bdb8683c44cc53be96cb4ed2935ea/Route_NotOurBestIdeaYet_Quer_02-7-Kopie.jpg" data-mid="250448101" border="0" src="https://freight.cargo.site/w/1000/i/d7c71d372db28ca9cd2b34806783b354798bdb8683c44cc53be96cb4ed2935ea/Route_NotOurBestIdeaYet_Quer_02-7-Kopie.jpg" /> <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/16f8f423f74d6a659a8f98a2029bddcf1db1b696df5b76811ccfcafff143fde6/Route_NotOurBestIdeaYet_Quer_02-11-Kopie.jpg" data-mid="250448103" border="0" src="https://freight.cargo.site/w/1000/i/16f8f423f74d6a659a8f98a2029bddcf1db1b696df5b76811ccfcafff143fde6/Route_NotOurBestIdeaYet_Quer_02-11-Kopie.jpg" /> <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/a0226e1797e4efe9e6229c02c07dda79e723dba24ab98caf3e59bdf644fcdf86/Route_NotOurBestIdeaYet_Quer_02-12-Kopie.jpg" data-mid="250448104" border="0" src="https://freight.cargo.site/w/1000/i/a0226e1797e4efe9e6229c02c07dda79e723dba24ab98caf3e59bdf644fcdf86/Route_NotOurBestIdeaYet_Quer_02-12-Kopie.jpg" /> <img width="2728" height="1181" width_o="2728" height_o="1181" data-src="https://freight.cargo.site/t/original/i/9589e58b6cd7dbe15675d5a4107c944e9d6eb61a4aea98d2893c52086af50ee0/torturetest2.jpg" data-mid="250448105" border="0" src="https://freight.cargo.site/w/1000/i/9589e58b6cd7dbe15675d5a4107c944e9d6eb61a4aea98d2893c52086af50ee0/torturetest2.jpg" /> 02 We ask the big questions.Eine zweite Perspektive setzt bei der öffentlichen Wahrnehmung an: Auf die Frage, was Rheinmetall ist, scheint die Antwort für viele bereits festzustehen.Der Ansatz öffnet diese Perspektive – durch die Fragen, die das Unternehmen täglich beschäftigen: Fragen nach Sicherheit, Verantwortung, technologischer Souveränität und der Zukunft. Sie machen sichtbar, woran Rheinmetall arbeitet, und laden dazu ein, den Blickwinkel zu wechseln. <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/50fc4a7389740e0a62f8c390690c5833d980f2463dbd071769e7da9161ac64e9/--1-Kopie.jpg" data-mid="250448158" border="0" src="https://freight.cargo.site/w/1000/i/50fc4a7389740e0a62f8c390690c5833d980f2463dbd071769e7da9161ac64e9/--1-Kopie.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/78aa5010c457f866cc60c060796c3714e720641b10435aada09a7eb608754841/Route_Questions_HOCH_46.jpg" data-mid="250448165" border="0" src="https://freight.cargo.site/w/1000/i/78aa5010c457f866cc60c060796c3714e720641b10435aada09a7eb608754841/Route_Questions_HOCH_46.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/356584d97db16533eb2312021a894c81c74992833a891f3d9b0572108f144ec6/Route_Questions_HOCH_45.jpg" data-mid="250448164" border="0" src="https://freight.cargo.site/w/1000/i/356584d97db16533eb2312021a894c81c74992833a891f3d9b0572108f144ec6/Route_Questions_HOCH_45.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/d512f27ca1e81d2ad0faeb24f5f552c992334d98912f46cd8f6f03054312c5b0/Route_Questions_HOCH_43.jpg" data-mid="250448163" border="0" src="https://freight.cargo.site/w/1000/i/d512f27ca1e81d2ad0faeb24f5f552c992334d98912f46cd8f6f03054312c5b0/Route_Questions_HOCH_43.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/50cad47c2eba9a0e2a983c10ece13ff8e4c8e3232704206cb1db9f4d8f4e1d0e/Route_Questions_HOCH_42.jpg" data-mid="250448162" border="0" src="https://freight.cargo.site/w/1000/i/50cad47c2eba9a0e2a983c10ece13ff8e4c8e3232704206cb1db9f4d8f4e1d0e/Route_Questions_HOCH_42.jpg" /> <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/17d1dd143cc715e36d26f377846d71c19f0354681b602bda1e10b4897b21789f/--5-Kopie.jpg" data-mid="250448160" border="0" src="https://freight.cargo.site/w/1000/i/17d1dd143cc715e36d26f377846d71c19f0354681b602bda1e10b4897b21789f/--5-Kopie.jpg" /> <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/0281c82ab46344820cbb7a8c06d7e1e88702ca9ea6a2c279b2c113bde0975e7f/--4-Kopie.jpg" data-mid="250448159" border="0" src="https://freight.cargo.site/w/1000/i/0281c82ab46344820cbb7a8c06d7e1e88702ca9ea6a2c279b2c113bde0975e7f/--4-Kopie.jpg" /> <img width="2480" height="2480" width_o="2480" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f3c65f4c3de8255bd14c5dce99d07e7cdf05a7670e4925b6d7ca438b987477ba/torturetest6.jpg" data-mid="250448169" border="0" src="https://freight.cargo.site/w/1000/i/f3c65f4c3de8255bd14c5dce99d07e7cdf05a7670e4925b6d7ca438b987477ba/torturetest6.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f6a0d15fc327e4744fb46b602f6c6fd835e18807a02f04061a9968e4bc55f818/Route_Questions_HOCH_412.jpg" data-mid="250448167" border="0" src="https://freight.cargo.site/w/1000/i/f6a0d15fc327e4744fb46b602f6c6fd835e18807a02f04061a9968e4bc55f818/Route_Questions_HOCH_412.jpg" /> <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/a93f3d9c992d74e3dee3133ce5613875c7a23a1538061042263f2fbc99b4a1d5/--7-Kopie.jpg" data-mid="250448161" border="0" src="https://freight.cargo.site/w/1000/i/a93f3d9c992d74e3dee3133ce5613875c7a23a1538061042263f2fbc99b4a1d5/--7-Kopie.jpg" /> https://andi.hinsenkamp.com/WE-CARE-Arbeitssicherheit Tue, 02 Jun 2026 13:02:52 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/WE-CARE-Arbeitssicherheit THYSSENKRUPP We Care. How do you make occupational safety something people actually want to look at? Not with shock tactics. Not with patronizing rules. And definitely not with another poster telling people what not to do. For thyssenkrupp's global WE CARE initiative, the idea was simple: nothing is easier to ignore than regulations. But almost nothing is harder to ignore than the people you care about. So the campaign shifted the message from corporate instruction to personal responsibility. From workplace rules to the reason behind them: going home safe to your family, friends and loved ones. WE CARE made occupational safety less about fear — and more about what really matters. <img width="720" height="639" width_o="720" height_o="639" data-src="https://freight.cargo.site/t/original/i/a33c80a686fc62cfe923dec0d9369b17444d176caf36b87f501468edda6996af/Facebook.png" data-mid="249016363" border="0" src="https://freight.cargo.site/w/720/i/a33c80a686fc62cfe923dec0d9369b17444d176caf36b87f501468edda6996af/Facebook.png" /> Wie entwickelt man eine Kampagne für Arbeits- und Gesundheitsschutz, die man sich nicht wegklickt, sondern anschaut? Nicht mit Schockbildern. Nicht mit Zeigefinger. Und schon gar nicht mit Regeln, die man ohnehin gern ignoriert. Stattdessen mit etwas, das schwerer auszublenden ist: der Stimme von Familie und Freunden. So wird aus einem oft übersehenen Thema eine Botschaft, die persönlich wird — und hängen bleibt. https://andi.hinsenkamp.com/DIVERSE-IDEEN Tue, 02 Jun 2026 13:04:01 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/DIVERSE-IDEEN DIVERSE IDEEN Sammlung verschiedener Ideen auf verschiedenen Projekten <img width="820" height="458" width_o="820" height_o="458" data-src="https://freight.cargo.site/t/original/i/5f25f362f46b2d65ae2375897af6cc4a63c1192d98428ef7581c799b49e73da6/020_o.jpg" data-mid="249017013" border="0" src="https://freight.cargo.site/w/820/i/5f25f362f46b2d65ae2375897af6cc4a63c1192d98428ef7581c799b49e73da6/020_o.jpg" /> <img width="820" height="574" width_o="820" height_o="574" data-src="https://freight.cargo.site/t/original/i/dac0c19197e87b73646b228aea4a21755bfbb622107f52c223dd648425891afb/001_o.jpg" data-mid="249016996" border="0" src="https://freight.cargo.site/w/820/i/dac0c19197e87b73646b228aea4a21755bfbb622107f52c223dd648425891afb/001_o.jpg" /> <img width="820" height="553" width_o="820" height_o="553" data-src="https://freight.cargo.site/t/original/i/327ad14ddd88ebfe8bc76a7205cfa183dfe4d01e9a2493bfbcc20020ba2c1aaa/002_o.jpg" data-mid="249016997" border="0" src="https://freight.cargo.site/w/820/i/327ad14ddd88ebfe8bc76a7205cfa183dfe4d01e9a2493bfbcc20020ba2c1aaa/002_o.jpg" /> <img width="820" height="469" width_o="820" height_o="469" data-src="https://freight.cargo.site/t/original/i/48b13daa67c1e904b1a566bacf71760df13cdee160291a4ccc11e385887d6fd7/003_o.jpg" data-mid="249016998" border="0" src="https://freight.cargo.site/w/820/i/48b13daa67c1e904b1a566bacf71760df13cdee160291a4ccc11e385887d6fd7/003_o.jpg" /> <img width="820" height="469" width_o="820" height_o="469" data-src="https://freight.cargo.site/t/original/i/3acf852dede48a06ecd8630f2d6445d0e3dc734d9f034a8dc57e944327d4a19f/005_o.jpg" data-mid="249016999" border="0" src="https://freight.cargo.site/w/820/i/3acf852dede48a06ecd8630f2d6445d0e3dc734d9f034a8dc57e944327d4a19f/005_o.jpg" /> <img width="820" height="534" width_o="820" height_o="534" data-src="https://freight.cargo.site/t/original/i/4666251a45cea2ce53b4e1b5fe99e14040a26a3e6f1d5a20639865f9ddcc365f/006_o.jpg" data-mid="249017000" border="0" src="https://freight.cargo.site/w/820/i/4666251a45cea2ce53b4e1b5fe99e14040a26a3e6f1d5a20639865f9ddcc365f/006_o.jpg" /> <img width="820" height="559" width_o="820" height_o="559" data-src="https://freight.cargo.site/t/original/i/f8663af7de5146ef3ffc91b2a72dcf851e042ba437870bcf96cfc6e95c1af83c/007_o.jpg" data-mid="249017001" border="0" src="https://freight.cargo.site/w/820/i/f8663af7de5146ef3ffc91b2a72dcf851e042ba437870bcf96cfc6e95c1af83c/007_o.jpg" /> <img width="820" height="636" width_o="820" height_o="636" data-src="https://freight.cargo.site/t/original/i/ffa867b334ac142bb1c1d945010f62fd49c5374ffb9765ca6615ae1e88f7ac79/008_o.jpg" data-mid="249017002" border="0" src="https://freight.cargo.site/w/820/i/ffa867b334ac142bb1c1d945010f62fd49c5374ffb9765ca6615ae1e88f7ac79/008_o.jpg" /> <img width="395" height="559" width_o="395" height_o="559" data-src="https://freight.cargo.site/t/original/i/c9fef53cce74600176a6106853619acc077e7cc98540080c585e91c254fb91b0/013_o.jpg" data-mid="249017006" border="0" src="https://freight.cargo.site/w/395/i/c9fef53cce74600176a6106853619acc077e7cc98540080c585e91c254fb91b0/013_o.jpg" /> <img width="820" height="575" width_o="820" height_o="575" data-src="https://freight.cargo.site/t/original/i/c1aae07240e3099346a62bc7443205a82fd0fd5a4e761cfae920b047e70e3689/009_o.jpg" data-mid="249017003" border="0" src="https://freight.cargo.site/w/820/i/c1aae07240e3099346a62bc7443205a82fd0fd5a4e761cfae920b047e70e3689/009_o.jpg" /> <img width="395" height="559" width_o="395" height_o="559" data-src="https://freight.cargo.site/t/original/i/ff153c473557b437dda0a1202eeec4a05a047cb0dc74148fb8b7f86916a49ed7/011_o.jpg" data-mid="249017004" border="0" src="https://freight.cargo.site/w/395/i/ff153c473557b437dda0a1202eeec4a05a047cb0dc74148fb8b7f86916a49ed7/011_o.jpg" /> <img width="395" height="559" width_o="395" height_o="559" data-src="https://freight.cargo.site/t/original/i/645385d640cd6be3f4fb8a213c320fe8358f0a06adc18a7855be01dc67465d5f/012_o.jpg" data-mid="249017005" border="0" src="https://freight.cargo.site/w/395/i/645385d640cd6be3f4fb8a213c320fe8358f0a06adc18a7855be01dc67465d5f/012_o.jpg" /> <img width="395" height="559" width_o="395" height_o="559" data-src="https://freight.cargo.site/t/original/i/5767a553f0f77e0a461bc606592016f02947f6d497db9f972260ad6faed28a1b/014_o.jpg" data-mid="249017007" border="0" src="https://freight.cargo.site/w/395/i/5767a553f0f77e0a461bc606592016f02947f6d497db9f972260ad6faed28a1b/014_o.jpg" /> <img width="820" height="576" width_o="820" height_o="576" data-src="https://freight.cargo.site/t/original/i/9aabe1296642643dd4d1a76753b1b770dc461fb42c53f15cb9868f9d02bc4a2b/017_o.jpg" data-mid="249017010" border="0" src="https://freight.cargo.site/w/820/i/9aabe1296642643dd4d1a76753b1b770dc461fb42c53f15cb9868f9d02bc4a2b/017_o.jpg" /> <img width="395" height="559" width_o="395" height_o="559" data-src="https://freight.cargo.site/t/original/i/503a2d7c5938650cd8e7d73eebbb076c929c4788398217d14b2eb3585bf891ca/018_o.jpg" data-mid="249017011" border="0" src="https://freight.cargo.site/w/395/i/503a2d7c5938650cd8e7d73eebbb076c929c4788398217d14b2eb3585bf891ca/018_o.jpg" /> <img width="395" height="559" width_o="395" height_o="559" data-src="https://freight.cargo.site/t/original/i/4a1d24fbf8a278ad9b34b3816a2a03173f4e3a4bef5b965c88665eeeb4358f7a/019_o.jpg" data-mid="249017012" border="0" src="https://freight.cargo.site/w/395/i/4a1d24fbf8a278ad9b34b3816a2a03173f4e3a4bef5b965c88665eeeb4358f7a/019_o.jpg" /> <img width="820" height="573" width_o="820" height_o="573" data-src="https://freight.cargo.site/t/original/i/80c0babe833c631d2ba8715f24951205f59fe478f84a1c929deb2c324263fcdd/21_o.jpg" data-mid="249017014" border="0" src="https://freight.cargo.site/w/820/i/80c0babe833c631d2ba8715f24951205f59fe478f84a1c929deb2c324263fcdd/21_o.jpg" /> <img width="820" height="573" width_o="820" height_o="573" data-src="https://freight.cargo.site/t/original/i/8c30efac364decfd7f5e407718493c363d9e3e353331ae3fa9e6d5d6cbfba0a4/22_o.jpg" data-mid="249017015" border="0" src="https://freight.cargo.site/w/820/i/8c30efac364decfd7f5e407718493c363d9e3e353331ae3fa9e6d5d6cbfba0a4/22_o.jpg" /> <img width="820" height="580" width_o="820" height_o="580" data-src="https://freight.cargo.site/t/original/i/c4e25971ea57981708ac389c602f7a8cbbb29592b6d2dece2f2db5b0aa3c532e/029_o.jpg" data-mid="249017016" border="0" src="https://freight.cargo.site/w/820/i/c4e25971ea57981708ac389c602f7a8cbbb29592b6d2dece2f2db5b0aa3c532e/029_o.jpg" /> <img width="820" height="580" width_o="820" height_o="580" data-src="https://freight.cargo.site/t/original/i/deb188e6ff9f6891c20f354da121137d7cb505f41f0ef2755343bdc3478d7720/030_o.jpg" data-mid="249017017" border="0" src="https://freight.cargo.site/w/820/i/deb188e6ff9f6891c20f354da121137d7cb505f41f0ef2755343bdc3478d7720/030_o.jpg" /> <img width="820" height="580" width_o="820" height_o="580" data-src="https://freight.cargo.site/t/original/i/ba81321c23c29300e9c3a5b3a109f8b13753cd53b1cadbbf5bb1a81fac5378d7/031_o.jpg" data-mid="249017018" border="0" src="https://freight.cargo.site/w/820/i/ba81321c23c29300e9c3a5b3a109f8b13753cd53b1cadbbf5bb1a81fac5378d7/031_o.jpg" /> https://andi.hinsenkamp.com/NIVEA-HAND-Don-t-let-your-hands-look-frightening-copy-copy Mon, 27 Jul 2026 14:54:13 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/NIVEA-HAND-Don-t-let-your-hands-look-frightening-copy-copy NIVEA HAND Don’t let your hands look frightening. <img width="820" height="545" width_o="820" height_o="545" data-src="https://freight.cargo.site/t/original/i/fa1b92d7c4b77b654e80290879913f00d58de7c8e9d5170bdef9d0b656127efa/_0002_o.jpg" data-mid="250761242" border="0" src="https://freight.cargo.site/w/820/i/fa1b92d7c4b77b654e80290879913f00d58de7c8e9d5170bdef9d0b656127efa/_0002_o.jpg" /> <img width="820" height="545" width_o="820" height_o="545" data-src="https://freight.cargo.site/t/original/i/879031bc698a6bc65bd89cbaca9c7fc9697a4b0af76b09525b24b9e2520d86dc/_0001_o.jpg" data-mid="250761241" border="0" src="https://freight.cargo.site/w/820/i/879031bc698a6bc65bd89cbaca9c7fc9697a4b0af76b09525b24b9e2520d86dc/_0001_o.jpg" /> <img width="820" height="545" width_o="820" height_o="545" data-src="https://freight.cargo.site/t/original/i/d1b6dc66945e094cf907c499ca44d4f610c8fd8fbdcfefa700f11d0b3d030f32/_0003_o.jpg" data-mid="250761243" border="0" src="https://freight.cargo.site/w/820/i/d1b6dc66945e094cf907c499ca44d4f610c8fd8fbdcfefa700f11d0b3d030f32/_0003_o.jpg" /> https://andi.hinsenkamp.com/ARENA-Aus-Liebe-zum-Spiel Tue, 02 Jun 2026 13:04:25 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/ARENA-Aus-Liebe-zum-Spiel ARENA Aus Liebe zum Spiel. Pay-TV war damals vor allem eins: teuer. Fußball fühlte sich eher nach VIP-Lounge an als nach Fankurve – mehr Champagner als Bier. Arena machte es anders: bezahlbarer Fußball für echte Fans zu Hause. Mit einer Positionierung, die nicht auf Distanz ging, sondern mitten rein ins Spiel. Meine Aufgabe: Mitentwicklung von Konzept, Logo und Corporate Design sowie die Betreuung von Shootings und teilweise von Filmproduktionen. <img width="820" height="1159" width_o="820" height_o="1159" data-src="https://freight.cargo.site/t/original/i/057d3a13a5f2ba88171fa7bed7c951342460f097cfd67d7f10e027bec7ca686e/a12_o.jpg" data-mid="249017228" border="0" src="https://freight.cargo.site/w/820/i/057d3a13a5f2ba88171fa7bed7c951342460f097cfd67d7f10e027bec7ca686e/a12_o.jpg" /> <img width="820" height="580" width_o="820" height_o="580" data-src="https://freight.cargo.site/t/original/i/423513e173c356e32d57039146b6cf59d59886e5f4fd0b0ae34154ea2588c73c/a2_o.jpg" data-mid="249017229" border="0" src="https://freight.cargo.site/w/820/i/423513e173c356e32d57039146b6cf59d59886e5f4fd0b0ae34154ea2588c73c/a2_o.jpg" /> <img width="820" height="580" width_o="820" height_o="580" data-src="https://freight.cargo.site/t/original/i/11189c3a1eac708ea4b1a3ffff784a4359206c9d2f4daa1536a11d91cbbe1aac/a5_o.jpg" data-mid="249017230" border="0" src="https://freight.cargo.site/w/820/i/11189c3a1eac708ea4b1a3ffff784a4359206c9d2f4daa1536a11d91cbbe1aac/a5_o.jpg" /> <img width="820" height="454" width_o="820" height_o="454" data-src="https://freight.cargo.site/t/original/i/a95a347d214409282b1516da2c7b6a81cdc0e3a7b2c83ae8cf15c4dc2723695a/a19_o.jpg" data-mid="249017231" border="0" src="https://freight.cargo.site/w/820/i/a95a347d214409282b1516da2c7b6a81cdc0e3a7b2c83ae8cf15c4dc2723695a/a19_o.jpg" /> <img width="820" height="454" width_o="820" height_o="454" data-src="https://freight.cargo.site/t/original/i/cded85abdb52fd4c8f07f6a4774351d895d6c993c032423b4f3d99874faa0042/a9_o.jpg" data-mid="249017232" border="0" src="https://freight.cargo.site/w/820/i/cded85abdb52fd4c8f07f6a4774351d895d6c993c032423b4f3d99874faa0042/a9_o.jpg" /> https://andi.hinsenkamp.com/APOLLO-OPTIK Tue, 02 Jun 2026 13:05:05 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/APOLLO-OPTIK APOLLO OPTIKBetter look twice. Manche Bilder sind nicht das, was sie auf den ersten Blick zu sein scheinen. Wer genauer hinschauen muss, ist bei Apollo richtig. Eine Kampagne, die mit bewusst mehrdeutigen Motiven spielt – und zeigt: Besser sehen macht den Unterschied. <img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/60ed658e29cc52a4fbfc498e2447a5b9f280992b47d9464b8c53b3de0b5febda/apollo_001.jpg" data-mid="249017437" border="0" src="https://freight.cargo.site/w/1000/i/60ed658e29cc52a4fbfc498e2447a5b9f280992b47d9464b8c53b3de0b5febda/apollo_001.jpg" /><img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/2ba4fad95646c320add3dd53d8e468e89163a92a4d746c3cb463cd007f343ebe/apollo_002.jpg" data-mid="249017438" border="0" src="https://freight.cargo.site/w/1000/i/2ba4fad95646c320add3dd53d8e468e89163a92a4d746c3cb463cd007f343ebe/apollo_002.jpg" /><img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/81f0f4f31541aee41d75173fd90018dc9e61026ee759cf7c370bd64fdbf5f257/apollo_003.jpg" data-mid="249017439" border="0" src="https://freight.cargo.site/w/1000/i/81f0f4f31541aee41d75173fd90018dc9e61026ee759cf7c370bd64fdbf5f257/apollo_003.jpg" /><img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/3c1354bd98cc9929a58e23b406a1fc38a6c12601ae1ed295ac490a27fa411a18/apollo_004.jpg" data-mid="249017440" border="0" src="https://freight.cargo.site/w/1000/i/3c1354bd98cc9929a58e23b406a1fc38a6c12601ae1ed295ac490a27fa411a18/apollo_004.jpg" /><img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/675b01624b4e843916c79e28a7da4b336a82d4d2205787eeb3e8ba6abcc51e00/apollo_05.jpg" data-mid="249017441" border="0" src="https://freight.cargo.site/w/1000/i/675b01624b4e843916c79e28a7da4b336a82d4d2205787eeb3e8ba6abcc51e00/apollo_05.jpg" /><img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/8a7167248c3a62a7362fa2076f3ea1adb072853fcb62327a0100b69a01a1a54a/apollo_06.jpg" data-mid="249017442" border="0" src="https://freight.cargo.site/w/1000/i/8a7167248c3a62a7362fa2076f3ea1adb072853fcb62327a0100b69a01a1a54a/apollo_06.jpg" /> https://andi.hinsenkamp.com/MINTO-Coprorate-Design Tue, 02 Jun 2026 13:02:53 +0000 andi.hinsenkamp https://andi.hinsenkamp.com/MINTO-Coprorate-Design MINTO Ein neues Center braucht mehr als eine Kampagne. Zur Eröffnung der Mönchengladbacher Shopping-Arcaden ging es nicht nur darum, Aufmerksamkeit zu erzeugen – sondern vom ersten Tag an eine eigene Markenwelt zu schaffen. Kampagne, Social Media, PR-Events, CRM, Corporate Design, Shoppingtüten, Kundenkarte: Jeder Kontaktpunkt sollte sich nach Minto anfühlen. So entstand ein Auftritt, der aus einem neuen Shopping-Center ein wiedererkennbares lokales Ziel machte – mit Look, Tonalität und System weit über den Eröffnungstag hinaus. <img width="900" height="476" width_o="900" height_o="476" data-src="https://freight.cargo.site/t/original/i/290268d9d3bb5f8f9ae897d26bf09bd7570eefedad1f2a63f54f60caaaadc4aa/m1.jpg" data-mid="249016370" border="0" data-scale="44" src="https://freight.cargo.site/w/900/i/290268d9d3bb5f8f9ae897d26bf09bd7570eefedad1f2a63f54f60caaaadc4aa/m1.jpg" /><img width="900" height="636" width_o="900" height_o="636" data-src="https://freight.cargo.site/t/original/i/2c9c8e605240c4ba891147caa0ca5b5eef0d43b04e9d36b4ef0164d1c80827bf/Minto_CLB_v2.jpg" data-mid="249016371" border="0" data-scale="53" src="https://freight.cargo.site/w/900/i/2c9c8e605240c4ba891147caa0ca5b5eef0d43b04e9d36b4ef0164d1c80827bf/Minto_CLB_v2.jpg" /> <img width="900" height="636" width_o="900" height_o="636" data-src="https://freight.cargo.site/t/original/i/d1b130371f8fdbab8acd6ec8244d87bf8eff1aab71cb78a0c5c8434642e38064/Minto_CLB_v22.jpg" data-mid="249016372" border="0" src="https://freight.cargo.site/w/900/i/d1b130371f8fdbab8acd6ec8244d87bf8eff1aab71cb78a0c5c8434642e38064/Minto_CLB_v22.jpg" /><img width="500" height="708" width_o="500" height_o="708" data-src="https://freight.cargo.site/t/original/i/eb12c31c05252028fba25e0a3eb5f7970f52bb99ffbabc91a6339394e2f83fcf/layout-xmaz.jpg" data-mid="249016373" border="0" src="https://freight.cargo.site/w/500/i/eb12c31c05252028fba25e0a3eb5f7970f52bb99ffbabc91a6339394e2f83fcf/layout-xmaz.jpg" /> <img width="1200" height="3146" width_o="1200" height_o="3146" data-src="https://freight.cargo.site/t/original/i/578492cd7a7b80cff77ea2bf41e3015c0944b4f0eb8de4e68869c5117855ec5f/mintomood.jpg" data-mid="249016374" border="0" src="https://freight.cargo.site/w/1000/i/578492cd7a7b80cff77ea2bf41e3015c0944b4f0eb8de4e68869c5117855ec5f/mintomood.jpg" /> <img width="1200" height="670" width_o="1200" height_o="670" data-src="https://freight.cargo.site/t/original/i/1c80ff5220416c43be93490007f0ee1673f72cac9844d9058c951b57356dc773/bags.jpg" data-mid="249016375" border="0" src="https://freight.cargo.site/w/1000/i/1c80ff5220416c43be93490007f0ee1673f72cac9844d9058c951b57356dc773/bags.jpg" />