INTIMISSIMI CAMPAIGN
The pitch we lost. And somehow won.
We originally pitched headlines for Intimissimi.
We lost. Apparently, our lines were too long.
But the layouts made an impression. So much so that the client spontaneously awarded us the visual pitch for the SS16 campaign — a pitch that had never officially been briefed.
A small reminder that sometimes the idea does not win where you expect it to.
And sometimes a very good picture says exactly enough.
We liked the result, too.
The image certainly made its case.
