EY
EY SAYS YES.
Haltungs- und Designkonzept für einen Pitch nach dem Wirecard-Skandal. Ziel: EY kommunikativ neu aufstellen – als Employer Brand, nach innen wie außen. Die Kampagne bricht mit der steifen Big-Four-Attitüde und setzt ein radikal optimistisches Signal für Mitarbeitende, Talente und Mandanten. Ein dynamisches Layout-System, echte Menschen, starke Headlines zu New Work und Flexibilität – greifbar, ohne in Bullshit-Bingo zu verfallen. Stolz zurückbringen. EY als nahbarsten First Mover der Branche positionieren.
You can say a lot about these times…
Challenging. Complicated. Rocket-science everywhere.
We say it’s time to flip the script. And focus on opportunity.
Let’s find more than an answer, but a mindset.
That’s why
EY SAYS YES.
YES
to challenging economic transformations.
YES
to the most complicated tax system in the world.
YES
to hyper sci-fi nerdy.
YES
to new! New EY.
And YES to no –
no carbon dioxides and no more “Powerfrau”.
YES
to honesty – to learning from screwing up.
YES
to always asking the right questions…
CAN BRAIN AND HEART COEXIST PEACEFULLY?
CAN OLD WHITE MEN GO THE NEW GREEN WAY?
ISN’T NEW WORK OLD NEWS?
EY says YES.
And you?
![]()
Challenging. Complicated. Rocket-science everywhere.
We say it’s time to flip the script. And focus on opportunity.
Let’s find more than an answer, but a mindset.
That’s why
EY SAYS YES.
YES
to challenging economic transformations.
YES
to the most complicated tax system in the world.
YES
to hyper sci-fi nerdy.
YES
to new! New EY.
And YES to no –
no carbon dioxides and no more “Powerfrau”.
YES
to honesty – to learning from screwing up.
YES
to always asking the right questions…
CAN BRAIN AND HEART COEXIST PEACEFULLY?
CAN OLD WHITE MEN GO THE NEW GREEN WAY?
ISN’T NEW WORK OLD NEWS?
EY says YES.
And you?
